While doing some research for a future learning log entry, I stumbled upon an online series called The Concept.
The Concept is hosted by fine art photographer Brooke Shaden and fashion photographer Lindsay Adler and can be found on The Framed Network’s Youtube channel. In the beginning of each of the six episodes, Brooke and Lindsay are given an envelope which contains a concept represented by a single word, along with one of their names. The named photographer selects a location for a photoshoot inspired by the concept. The remainder of the episode follows them developing, executing and then reflecting on their ideas and process.
I particularly enjoyed this series because Brooke and Lindsay have entirely different styles, so approached each concept uniquely. Where as Lindsay’s interpretations were quite literal, Brooke was more metaphorical. Their differing styles were also highlighted when selecting a location. Lindsay prefers shooting in a studio, using artificial lighting, where as Brooke prefers to shoot outdoors, using available light. So inevitably, in each episode, one of the photographers has to overcome the challenges of being out of their comfort zone when the location is chosen.
There was quite a lot of talking in each episode, which, judging from the viewers comments, was not widely appreciated. However, I found it insightful for the most part. For example, hearing about the differences between working for a client or not. In episode 5, Brooke had selected an outdoor location. This presented a problem for Lindsay as it was raining very heavily and the dress that her model was wearing cost thousands of dollars and was not allowed to get wet. However, she adapted well, finding a covered area and using various props to shelter the model from the rain. Usually, in such a situation, she commented that the photoshoot would most likely be moved to an indoor location, as in the field of fashion photography, there are a lot of people involved in the shoot, so rearranging is not possible. I noticed this throughout, that the coverage of Lindsay’s process always entailed an entourage of people where as Brooke uses her own time and her own wardrobe, so the model is the only other person involved, and even then, she often opts for self-portrait.
Something that I would have liked to see more of in the episodes is the post-processing. There was the occasional reference of something that might be changed or added later in photoshop, but no footage or details about what exactly was done, which in all of Brooke’s images (and at least a few of Lindsay’s), was clearly quite a substantial amount.
Overall, this was an enjoyable and unexpected find.
To read more about The Concept and view a trailer, click here: http://framednetwork.com/theconcept/